Celebrating 100 Million Rides: Skyline Luge's Global Milestone

What started as a single track in Rotorua has reached a remarkable milestone - 100 million luge rides worldwide. To celebrate, Skyline Luge launched their first coordinated global campaign: “100 Million Rides. One Amazing Journey.” Each of their eight global sites delivered unique activations that captured the joy, thrills, and memorable moments that define the luge experience.

In Queenstown, Print Central proudly helped Skyline Luge bring their celebration to life through eye-catching signage and creative installations. A particular highlight was the vibrant ‘golden cart’ crowned by an impressive installation that quickly became a crowd favourite.

Alison, Marketing Executive at Skyline Queenstown, said:

“The signage and installations were essential, they made the celebration tangible. The standout was definitely the ‘golden cart’ activation, featuring a huge crown installation crafted by Print Central. People loved engaging with it, capturing fun, memorable moments.”

Ian from Print Central shared insight into the intricate work behind these memorable installations:

“Our production team embraced the challenge from the start. The golden crown, our ‘show-stopping piece,’ required innovative thinking and intricate craftsmanship. It wasn’t just about putting up a sign—it was about creating something unique that genuinely celebrated the joy and excitement of the luge.”

Print Central's team navigated tight deadlines and wintery conditions, ensuring all elements were ready to greet enthusiastic luge riders as the campaign launched globally on June 1st. Alison praised this proactive approach, noting, “Working with Ian and the Print Central team is always fantastic. They simplify complex projects, delivering precisely what we envision, making the entire experience seamless and enjoyable.”

As demand for this iconic attraction continues to soar, Skyline Luge's "100 Million Rides" celebration underscores its position as a leader in family-friendly adventure, bringing global communities together through joy and shared experiences.

At Print Central, we're proud to have supported such a remarkable campaign, helping Skyline Luge create lasting memories around the globe.

There's still time to join the celebration, riders have until the end of July to experience the thrill of the luge and enter to win the grand travel prize, with fantastic daily spot prizes awarded along the way. The lucky grand prize winner will be drawn in August, making someone's luge adventure even more unforgettable.