Case Studies

Arrowtown Promotions and Business Association

Attracting tourists to Arrowtown should be easy, as the beauty of the place, not to mention its shops, eateries and accommodation options, practically sells itself. However, Arrowtown also happens to sit in the shadow of Queenstown with all its attractions and distractions.

Getting tourists to go the extra mile means getting their attention. But with dated promotional materials that were not visually appealing, Arrowtown was not getting the tourism attention it deserved. That’s why the Arrowtown Promotions and Business Association called on us.

We were asked to redo the association’s promotional material for both Arrowtown and the Lakes District Museum and Gallery, which is located on Arrowtown’s main street. As well as design, we managed the photo shoots, identifying specific locations and types of photos to be taken.

The resulting brochure weaves together a sense of Arrowtown’s vivid past and present. We also carried this identity and accompanying brand guidelines through to the association’s advertising, ensuring a consistent and eye-catching product line.

Services: design, project management, printing, advertising